Verdure Privacy Policy
In short
- Verdure keeps your information on your device (and in your own iCloud account). Some data leaves your device only for the features described under “What leaves your device”, and only when you use them.
- No tracking and no ads. Verdure doesn’t track you across other companies’ apps or websites and doesn’t show ads.
- No analytics or crash-reporting services are built in.
- No account: you don’t sign in, and we don’t know who you are.
- Purchases are handled by Apple. We never see your payment details.
Who we are
Verdure (“Verdure: Plant Care” on the App Store) is published by Marketgence Technologies LLC (“we”, “us”). This policy explains what happens to your information when you use Verdure on your iPhone or iPad. Questions: support@marketgence.com.
What stays on your device
Verdure keeps these on your device, in the app’s own storage that other apps can’t read:
- Your plants, rooms, reminders, care diary, health reviews and identification results.
- Plant photos, and original diary and checkup photos in the app's files (these may be included in your device backups).
- Location notes you type for a plant (for example a city); the app doesn't use GPS.
- Settings such as language, reminders, the AI permission and the iCloud choice.
- Sage conversations only while the screen is open; they aren't saved.
- How many free plant identifications you've used this month (a count and the month, in the app's settings).
We don’t receive this information and can’t see it.
Like other app data, it may be included in your device backups (iCloud Backup or a computer backup) if you use them.
iCloud. If you turn on iCloud sync, Off for new installs. Turn it on in Settings ▸ Your data ▸ Optional iCloud garden sync; it applies after you reopen the app. It syncs your garden records, including plant photos and identification results, to your own private iCloud database. Original diary and checkup photos stay on the device. Turning sync off doesn't erase what's already in iCloud. It’s off unless you turn it on. Only you can read it: it’s kept by Apple under Apple’s Privacy Policy, not by us.
What leaves your device
| What | Why | Sent to | When | Linked to you |
|---|---|---|---|---|
| Plant photos you choose or take for AI help (including, for a checkup, your latest earlier diary photo, and for photo-area questions, a crop of the photo) | To identify the plant and give care and health guidance | Our AI proxy (Cloudflare Workers), then the Vercel AI Gateway, then Google Gemini | Only after you allow cloud AI, and only when you ask for help | No |
| Your questions and messages to Sage, checkup answers, and questions or notes about a marked photo area | To answer you | Our AI proxy (Cloudflare Workers), then the Vercel AI Gateway, then Google Gemini | Only after you allow cloud AI, and only when you ask for help | No |
| The selected plant's records: species and name, room name, placement, window direction, drainage, whether pets are around, seasonal notes, and up to 50 recent care events with their notes | To tailor the guidance to that plant | Our AI proxy (Cloudflare Workers), then the Vercel AI Gateway, then Google Gemini | Only after you allow cloud AI, and only when you ask for help about that plant | No |
| A location note you typed for the plant (for example a city) and its hemisphere | To take climate and season into account | Our AI proxy (Cloudflare Workers), then the Vercel AI Gateway, then Google Gemini | Only if you typed one, after you allow cloud AI, when you ask for help about that plant | No |
| A random App Attest key ID that the app creates for this install (not your name, account or Apple's device identifiers), sent with each AI request | Security and abuse prevention: proving each request comes from a real copy of Verdure and limiting how many requests one install can make | Our AI proxy (Cloudflare Workers), which keeps it with request counts | With every AI request, only after you allow cloud AI | No |
We don’t sell your information, and it isn’t used for advertising.
Services we use
These outside services receive data from Verdure to make it work. Each handles that data under its own privacy policy.
- Marketgence AI proxy (Cloudflare Workers)
- Our own AI proxy, run by Marketgence on Cloudflare Workers. It checks the Apple App Attest signature on each request, limits how many requests each install can make (currently 20 a minute and 500 a day), and forwards the request to the Vercel AI Gateway under our key. What it receives: The photos, messages and plant records in each AI request, this install's random App Attest key ID and signature, and normal connection data such as your IP address. No account. Only after you allow cloud AI, and only when you ask for help. It keeps no copy of what you send or what comes back. For each install it keeps the App Attest key ID, its public key, the app's ID, Apple's attestation receipt, first and last use, and request counts. All of it is deleted after 180 days without use. One-time challenges are deleted after 5 minutes. Privacy policy: cloudflare.com.
- Vercel AI Gateway
- Receives each request from our AI proxy and routes it to Google Gemini. What it receives: The photos, messages and plant records in each AI request, sent by our proxy under our key. It doesn't receive the App Attest key ID or signature. Only after you allow cloud AI, and only when you ask for help. Not set by the app. Vercel may keep request logs or metadata under its own policy. Privacy policy: vercel.com.
- Google (Gemini 2.5 Flash)
- Identifies plants, reviews plant health and answers gardening questions. What it receives: The photos, messages and plant records in each AI request, as forwarded by the Vercel AI Gateway. Only after you allow cloud AI, and only when you ask for help. Under Google's own policy. Privacy policy: policies.google.com.
- Apple (iCloud)
- Syncs your garden to your own private iCloud database. What it receives: Your garden records, including plant photos and identification results; we can't access your private iCloud data. Only if you turn on Optional iCloud garden sync. Until you delete it; turning sync off doesn't erase it. Privacy policy: apple.com.
Artificial intelligence
Plant identification, health checks and checkups, photo-area questions, care guides and the Sage chat. It uses Google (Gemini 2.5 Flash) through our AI proxy (run by Marketgence on Cloudflare Workers) and the Vercel AI Gateway. It’s off until you choose to use it. When you use it, this is sent: The photo you choose, resized and re-encoded (for a checkup also your latest earlier diary photo; for an area question a crop), your question or messages, and the selected plant's records, including any location note you typed. No account. Each request also carries a random App Attest key ID for this install. The service generates the answer and may keep request records under its own policy. Don’t include anything you wouldn’t want processed this way.
AI-generated text can be wrong or incomplete; see the Terms of Use.
Permissions
Verdure asks for these only when you use the feature that needs them. You can change your answer at any time in the Settings app.
| Permission | Why |
|---|---|
| Camera | To photograph plants for identification and care guidance. |
| Notifications | To send daily care reminders, scheduled on your device, if you turn on Daily care alerts. |
Tracking, ads and analytics
Verdure doesn’t track you: it doesn’t link information about you with information from other companies’ apps, websites or data brokers, and it doesn’t use an advertising identifier.
Verdure doesn’t show ads.
It has no analytics or crash-reporting services. If you’ve chosen to share analytics with app developers in your iPhone’s settings, Apple may share crash reports with us; Apple doesn’t include your identity.
Accounts
There are no accounts in Verdure. You don’t sign in or give us your name or email address.
Purchases
Verdure offers auto-renewable subscriptions through Apple’s App Store. Apple processes the payment and knows what you bought; we don’t receive your name, email address or payment details. The app checks what you’ve bought on your device with Apple’s StoreKit. Apple’s Privacy Policy applies to the purchase.
Children
Verdure isn’t directed at children under 13, and we don’t knowingly collect personal information from them.
How long data is kept, and deleting it
Information on your device stays until you delete it. You can delete it in the app: Settings (gear icon on Today) ▸ Your data ▸ Erase data and start again deletes your whole garden, diary photos and reminders, and turns AI permission off. With iCloud sync on, the deletion syncs to iCloud as well. Deleting Verdure removes the information it keeps in its own storage on your device; copies in your backups or your iCloud account remain until you delete those. If you've bought something, a random purchase identifier that the app keeps in the iOS Keychain can stay on the device after the app is deleted, so your purchases can be matched again; it doesn't identify you.
Marketgence AI proxy (Cloudflare Workers): It keeps no copy of what you send or what comes back. For each install it keeps the App Attest key ID, its public key, the app's ID, Apple's attestation receipt, first and last use, and request counts. All of it is deleted after 180 days without use. One-time challenges are deleted after 5 minutes.
Vercel AI Gateway: Not set by the app. Vercel may keep request logs or metadata under its own policy.
Google (Gemini 2.5 Flash): Under Google's own policy.
Apple (iCloud): Until you delete it; turning sync off doesn't erase it.
Your rights
Depending on where you live (for example in the European Union, the United Kingdom or California), you may have the right to know what information we hold about you, to get a copy, to correct or delete it, and to object to how it’s used. Because Verdure keeps your information on your device, you can see, change and delete it in the app. To make a request or a complaint, email support@marketgence.com. You can also contact your local data-protection authority.
Changes to this policy
If we change how Verdure handles information, we’ll update this page and its effective date, and list the change below.
- : Our AI proxy now deletes the records it keeps for each install (the App Attest key ID, its public key, Apple's attestation receipt and request counts) after 180 days without use.
- : Verdure Premium now comes as a yearly plan with a 7-day free trial, next to the monthly plan. The free plan includes 3 plant identifications a month; the app counts them on your device and nothing about them is sent anywhere.
- : AI requests now go through our own AI proxy, run by Marketgence on Cloudflare Workers, instead of Rork's. Each request is signed with Apple's App Attest, and the proxy keeps a random key ID for each install to check requests and limit use. Requests reach Google Gemini through the Vercel AI Gateway.
- : First version on apps.marketgence.com. Replaces the earlier policy at Rork's preview site. Correction: that policy said a third-party purchase service receives an app user ID, receipts and purchase information; purchases are checked on your device with Apple's StoreKit and no third-party purchase service is used.
Contact
Marketgence Technologies LLC · support@marketgence.com